
The Black Eagle Documentary
In 2016, I chaired a panel on the same topic at the College Arts Association. That panel sparked the research for this project. This documentary has the potential to reach a much larger audience and spread knowledge of design, activism, and Chicano history.
This documentary focuses on how a symbol for farm workers' rights became a cultural icon. In the early 1960s, Cesar Chavez and Dolores Huerta founded the United Farm Workers Association. The UFW brand has expanded beyond the scope of farm workers’ rights and into popular culture. The project will include several interviews from academics, graphic designers, artists, and individuals who can speak to the visual legacy of the UFW.
The Black Eagle
The Black Eagle: Trailer
Project Posters
I commissioned the following posters as part of a case study in order to envision what the UFW brand could look like if it were rebranded today. I plan on printing these out as part of a UFW poster exhibition.

Deladeso

Marisol Ortega

Victor Melendez

David Carson

Ernesto Yerena